The Maldives have long benefited as a safe destination during the pandemic and continue to set new visitor records. In 2022 alone, 1.6 million tourists were welcomed. Eastern European countries in particular have long contributed to new visitor records almost every month, with Russia leading the way.
The islands in the Indian Ocean are very popular in the Eastern European CEE countries such as Poland, Slovakia, the Czech Republic or Romania, especially with celebrities, personalities.
The Romanian travel market as an example, which in the past years had recorded growth rates that other countries could only dream of, also came to a virtual standstill in 2020 due to COV-19. Most Romanians, like many other Europeans, spent their holidays in their own country, which brought pleasing booking figures for local hotels and guesthouses both on the Black Sea and in the mountains, but the hunger for exotic destinations remained.
Record numbers in the Maldives
In January 2021, for example, the Maldives recorded 3921 arrivals from Romania. For the first time in the history of the Maldives, Romania was ranked 5th in the top 10 markets. In the short term, it even ranked third in terms of arrivals. This thanks to new flight connections created by the active and creative tour operators.
The popularity of the Maldives in the CEE countries and Romania has remained and increased over the last two years. Flight connections with Emirates, Fly Dubai, Qatar, Turkish Airlines and more recently Wizz Air Abu Dhabi contribute to this.
A trip to the Maldives has become completely normal for celebrities and personalities from Romania. This has continued in recent months, attracting numerous stars and starlets to the island paradise. With their posts on social media, they are making the Maldives even more popular with the Romanian travelling public and the Maldives is benefiting from a free promotion...
A classic example of how, with a good PR agency, you can get free publicity for your hotel or resort with millions of followers in a rising Eastern European market.
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